3D Animation for Biwi, world leader in the innovation and transformation of elastomers and composites
https://biwi.ch/
https://biwi.ch/
Biwi, a company specialising in elastomer and composite solutions, wanted to highlight the broad range of possible applications for their products, from fashion accessories to sporting goods and beyond.To meet the creative brief while staying within budget, I blended traditional 3D motion design with AI-generated elements.
Items like shoes, bags, sunglasses, the bear, pony, and some sports shots were AI-generated, giving us visual flexibility where references were not so precise.The challenge was making it all feel cohesive. I used After Effects for extensive color and background correction, bringing everything under one strong art direction. Not everything went smoothly: AI struggled with some elements, the casino coins, for example, were a mess to animate, and I ended up handling those with 3D animation.
This project was about knowing when to rely on AI and when to stick to proven methods to achieve the best result.
The process include :
- Stoyboard/mood board
- Modeling
- Texturing and Lighting
- Rigging and animation
- Compositing/Editing
This is the 3D part
This is the AI part
